This innovative campaign confronts holiday drunk driving through a 360° VR experience. Users witness the devastating aftermath as police, EMTs, and firefighters grapple with a fiery crash scene. Sobering images of injured victims and distraught families emphasize the tragic consequences of driving under the influence, encouraging viewers to make responsible choices and #DriveSober.

This isn’t just storytelling; it’s a life-saving mission. Share this story, spark conversations, and choose to be a responsible driver. Together, we can pave the road to zero drunk driving deaths, where no family endures this unimaginable pain.

Check out the interactive hotspot experience on the NHTSA website.