next generation

Harman

beyond ces

At CES 2016, HARMAN’s Summit Next wasn’t just car audio – it was a window to the future of driving. Forget static displays. Here, viewers climbed into a real car, then eight projectors painted their windshield and windows with dazzling virtual landscapes. Cityscapes pulsed, forests rustled, mountain roads roared – all in sync with a global symphony of captured sounds.

 

Following CES, the experience was re-built off site for a high-fidelity, novel VR capture to immortalize the experience for VR headsets, letting you relive the journey anytime, anywhere, putting you right back in the driver’s seat for an endless virtual road trip. Summit Next wasn’t just about sound; it was about reshaping every drive into an immersive escape.

CLIENT:

Harman

ROLE:

Director & DP

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