A Safari Experience.
Forget the limitations of traditional entertainment. Illuminarium’s revolutionary venue utilizes cutting-edge technology to craft a 360° sensory journey that isn’t just about passive observation. From exhilarating natural wonders to enriching cultural moments and beyond, Illuminarium delivers a shared sensory experience like no other.
“WILD: A Safari Experience,” the debut experience, transports you to the heart of a vibrant African ecosystem, where spatial storytelling and audience interaction weave a captivating narrative. It’s not just a spectacle; it’s an education, an invitation to connect with the wonders of the natural world and understand its delicate balance.
The success of WILD and Illuminarium are intertwined as Illuminarium now has expanded internationally into two newly built venues, and continues to grow.
CLIENT:
Illuminarium, Radical Media, Rockwell Group
ROLE:
Array Specialist, Technical Consultant, Post Production Specialist, DP (360°/Pano Unit)
PRESS:
See it as if you are there, hear it as if you are there…This is VR without the glasses.
Alan Greenberg, Illuminarium
Custom Everything.
Over the span of 5+ months, Andrew led the design and capture of the immersive visuals used in the Illuminarium’s debut experience “WILD.” Brought on as the immersive expert with extensive prior experience in cinematic spatial filmmaking and high-fidelity panoramic virtual reality, Andrew guided a team of film industry professionals in creative and technical capacities to create a one-of-a-kind transportive experience.
Andrew created multiple ultra-high resolution custom-made rigs purposefully designed and tested to not only be among the most advanced capture systems in the world, but also relatively compact and wieldy to withstand conditions of a safari. Every aspect of each rig was specifically designed with a hyper-intentional sense of proportion, scale, detail, and perspective to guarantee the most true-to-reality experience possible. The end result is so much more than merely cinematic footage on multiple IMAX-style screens.
Scale and Impact.
As Illuminarium and WILD rewrite the script for immersive entertainment, they illuminate not just breathtaking landscapes, but the future of spatial media’s impact on storytelling and human connection. Stepping beyond VR experiences, they offer shared journeys that democratize access to awe-inspiring adventures. More than mere spectacle, WILD’s spatial storytelling and audience interaction craft educational narratives, fostering empathy and responsibility towards fragile ecosystems.
This is not just entertainment, it’s a glimpse into a future where spatial media and spatial computing transcend screens. As immersive media evolves, projects like Illuminarium and WILD stand as testaments to its potential to not only redefine entertainment but also reshape our relationship with the world around us.
Metrics.
- $100M initial funding.
- 7,500 sq ft experiential space (Atlanta).
- $10M+ production budget for WILD.
- 350 ft x 22 ft high screen covered by 4K projectors (240° field of view).
- Up to 40K resolution video and time-lapse capture.
- $3M+ worth of cameras
- Dynamic Interaction: 3D Audio, Haptic Floor, Scent Diffusers, LiDAR
