LeBron Family

LeBron James Family Foundation


This VR project, created for the LeBron James Family Foundation, takes viewers on a journey into the efforts of the foundation and impact for Akron’s children. 


Captured on a 24-camera array, you are transported to the heart of Akron, experiencing their mission in stunning 12k stereoscopic detail. This immersive experience transports potential donors beyond statistics and grants them a real, tangible connection with the individuals these programs impact. Witnessing their stories firsthand through VR fosters empathy and builds a deeper understanding of the Foundation’s work, making donation decisions more personal and impactful.


This innovative use of VR goes beyond fundraising, it humanizes the cause and strengthens the bond between donors and the children they’re helping.


LeBron James Family Foundation


Director & DP


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